Beyond: Building A Tech Brand That Pops with Sybill Bruggemann (Klarna)

Beyond is a podcast about how to take your ideas to the next level.

This episode features the main takeaways from Factory Berlin’s Masterclass: Building A Tech Brand That Pops with Sybill Bruggemann (Klarna).

‘Everything that a bank does, we don’t do.’

When it comes to building a brand that stands out from the tech crowd, it’s essential to think outside the box and find a narrative that will resonate with your clients. Sybill takes us through her experience working with challenger bank Klarna, and gives valuable insights into how you define your brand, how you connect with your customer, and how to zag when the others zig.

In this episode, recorded during the global lockdown of Q2 2020, Sara also takes us through some of our community’s successes through the COVID-19 pandemic, touching on the brilliant work of Dialogshift and Intrepida. Check out Emily from Intrepida on our Founder Focus interview series.